Any business has to decide on which data analytics tool to use. The right tool makes it easier to make use of analytics and, in turn will help to drive business success. The wrong tool, however, can impede progress. This article compares the best 15 data analytics tools to help companies select the best solution for their needs.

A comprehensive product analytics can provide a range of options that range from data collection, integration and reporting, to an integrated analysis and reporting. It also supports mobile and web-based platforms. It may even offer advanced features such as cohort analysis as well as the ability to monitor and track metrics like feature usage, retention and the rate of churn.

It comes with a simple, user-friendly interface that is suitable for both experienced and non-technical data analysts. It is compatible with a variety of popular data sources, in addition to a variety of well-known algorithms, such as K-nearest Neighbor, random forests, Naive This Site Bayes classification and support vector machines.

Microsoft Excel is another popular choice for data manipulation and reporting. It has a user-friendly, colored interface for data manipulation and visualization. It could be a great alternative to more sophisticated software applications like Python and SQL that are commonly used to model data and machine learning.

Be aware of the current and future growth of your company when choosing the right tool for data analysis. A flexible plan that can meet your organization’s ever-changing requirements for data and insights will save time and cost over the long haul. It is also recommended to choose one that has an able trial or free period to test the tool and determine if it meets your company’s needs before committing.